![]() ![]() ![]() The ego that wanted the CMO title is bound to be hurt. You’ve determined you don’t really need a CMO, but rather a Director of Marketing (who is also less expensive), and your CMO is really a perfect fit for a Social Media Manager position. Your CMO is fantastic, but is just not cut out to get your company through its next growth phase. ![]() But when your company begins to grow, you may need to top-grade your marketing talent. Sexy titles make everyone feel good, right? Sure, for a couple of years. Here’s where titles get tricky, especially for small companies or high growth startups: Let’s say you have a small team and in order to solidify your company’s reputation in the market (and let’s be honest, stroke some egos) you’ve assigned your sole marketing assistant the title of Chief Marketing Officer (CMO). Where Job Titles Conflict With Business Growth As we’ve grown, we’ve had to recalibrate. In the early stages of our companies, I let many of my team members choose their titles. Some want clear titles because many have worked very hard to get promotions, and yes, the title that comes along with those increased responsibilities, seniority, and compensation.įrom a business owner and leadership perspective, what I care most about is getting results. Some say it’s simply semantics, others believe a proper title clarifies the role and dispels confusion–especially in a large organization. If you are providing value at a high level and getting results, then a title is irrelevant to the internal team. ![]() I tend to agree with Shakespeare, “What’s in a name? That which we call a rose by any other name would smell as sweet.” Does it really matter what your title is? One of the most frequently asked questions I get from coaching clients or in my various online networks is about what someone should call their new assistant hire. Join Hallie Warner for a free webinar about the differences between an Executive Assistant and a Chief of Staff coming up on March 24th, 2022! Learn more and register here. ![]()
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